Terms of Service

These Terms of Service ("Terms") govern your access to and use of the website, programs, and services (collectively, the "Services") offered by 2nd Gen Strategies LLC, a Florida limited liability company ("2nd Gen Strategies", "we", "us", "our"). By accessing or using the Services you agree to be bound by these Terms.

1. Eligibility & Account.

You must be at least 18 years old and authorized to bind the business you represent. You agree to provide accurate information and to keep any account credentials confidential. You are responsible for all activity under your account.

2. Services.

2nd Gen Strategies provides marketing, lead-generation, and consulting services to residential electrical contractors. Specific deliverables, timelines, and fees are described in the proposal, order form, or statement of work (each, an "Order") entered into between you and 2nd Gen Strategies. In the event of a conflict between an Order and these Terms, the Order controls with respect to the applicable engagement.

3. Fees & Payment.

Fees are stated in the applicable Order and are due as invoiced. Late payments may accrue interest at the lower of 1.5% per month or the maximum rate permitted by law. Except where expressly stated in an Order or required by law, all fees are non-refundable, including fees for strategy sessions, setup, and completed work.

4. Client Responsibilities.

You agree to provide timely access, information, approvals, and cooperation reasonably needed for us to perform. Delays caused by you may extend timelines and do not entitle you to refunds. You are responsible for the accuracy and legality of any content or claims you provide for use in marketing materials.

5. Results Disclaimer.

Marketing outcomes depend on many factors outside our control, including your market, pricing, call handling, sales process, and service capacity. Any figures, forecasts, case studies, or examples referenced on our website or in our materials are illustrative and not guarantees of future results.

6. Intellectual Property.

All frameworks, methodologies, templates, software, and materials created or provided by 2nd Gen Strategies remain our exclusive property. Upon full payment, you receive a non-exclusive, non-transferable license to use deliverables produced specifically for you solely for your internal business purposes. You retain ownership of content you provide to us and grant us a license to use it as needed to perform the Services and to reference the engagement in our portfolio and case studies.

7. Confidentiality.

Each party will protect the other's non-public business information disclosed in connection with the Services and use it only to perform or receive the Services.

8. Third-Party Services.

The Services may rely on third-party platforms (e.g., ad networks, CRM, hosting, scheduling, and analytics providers). Your use of those platforms is subject to their own terms, and 2nd Gen Strategies is not responsible for their performance, availability, or policies.

9. Termination.

Either party may terminate an Order as specified in that Order. We may suspend or terminate your access to the Services immediately for non-payment or for any breach of these Terms. Sections intended to survive termination will do so.

10. Disclaimers.

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11. Limitation of Liability.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, 2ND GEN STRATEGIES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL. OUR AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE FEES YOU PAID TO 2ND GEN STRATEGIES FOR THE SERVICES GIVING RISE TO THE CLAIM IN THE THREE (3) MONTHS PRECEDING THE EVENT.

12. Indemnification.

You agree to indemnify and hold harmless 2nd Gen Strategies and its officers, employees, and contractors from any claims, damages, or expenses arising from content you provide, your use of the Services, or your violation of these Terms or applicable law.

13. Governing Law & Venue.

These Terms are governed by the laws of the State of Florida, without regard to conflict of laws principles. The exclusive venue for any dispute will be the state or federal courts located in Florida, and each party consents to personal jurisdiction there.

14. Changes.

We may update these Terms from time to time. Material changes will be posted on this page with an updated "Last Updated" date. Continued use of the Services after changes take effect constitutes acceptance of the revised Terms.

15. Contact.

Questions about these Terms can be sent to support@2ndgenstrategies.com.