From Fiber Optics Technician to Growth Partner for Electricians
27 years inside critical infrastructure. Now building demand systems for the trade that powers everything else.
Aaron · FounderI spent 27 years in fiber optics and critical infrastructure — the kind of work where uptime isn't a KPI, it's the job. Low-voltage systems, network builds, inspections, permitting, utility-adjacent environments where a single missed detail costs somebody a lot of money and a lot of trust. That's where I learned what real systems look like.
Along the way I watched a pattern repeat itself: the best electrical contractors in a market weren't always the ones getting the calls. The ones getting the calls were the ones who showed up first — first in search, first on the phone, first with a clear answer. Craft mattered, but distribution mattered more. And nobody was building distribution for the trade in a way that respected the trade.
So I built 2nd Gen Strategies. Not another generic agency toggling between chiropractors and roofers. A demand system built exclusively for residential electrical contractors doing $1M–$5M+, backed by the same discipline that keeps critical infrastructure online. One contractor per market. Booked service calls, not vanity metrics. Systems that still work when I'm not in the room.
Built From The Field Up — Not From A Marketing Template
Field-Experienced in Critical Infrastructure
Hands-on work with low-voltage, fiber, and network systems where uptime and precision aren't optional.
Lived Inside Utility-Adjacent Environments
Familiar with permitting, inspections, and why "getting found first" matters on time-sensitive jobs.
Built Systems, Not Hype
Designs repeatable, reliable systems — applied to lead flow, call handling, and local dominance.
Understands How Work Is Won in the Field
Homeowners buy speed, trust, and the contractor who shows up first and communicates clearly.
Bridges Technical Reality with Market Demand
Translates complex services (EV chargers, smart panels) into messaging homeowners act on.
Respects the Trade
Understands job timelines, truck rolls, missed calls, and why consistency beats cleverness.
What We Stand For
Systems Over Hype
Repeatable processes beat clever campaigns. We build what still works in month 12, not just launch week.
Exclusivity Over Volume
One contractor per market — ever. Your leads are yours. We don't sell the same job to three competitors.
Respect for the Trade
The people who wire homes deserve real partners, not agencies testing ad templates on their livelihoods.
Accountability Over Vanity Metrics
We count booked calls, not likes or impressions. If the phone isn't ringing, the system isn't working.